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DeloBank website:
An easy access to all tools for entrepreneurs
Among the top three of the Runet-2020 Rating
In the category "Finance, Investments, Banks"
Design
Engineering
Web-development
Product Analytics
Front-end development
01

About the Bank

DeloBank has created a supportive environment for small and micro businesses, in which it is easy to work, create and develop long-term projects. The main shareholder of DeloBank is the leading Russian financial and industrial group Sinara.

250+ branches throughout the Russian Federation

3rd place
the best bank in terms of rates for individual entrepreneurship freelancers and small businesses
Top 100
on the largest independent financial portal of the Runet
3rd place
in the usability rating of banks for individual entrepreneurs
Pavel Männik
CEO D'Terra

To increase their sales, online banks use three key solutions: website, Internet banking and mobile banking. The high-quality implementation of these elements affects not only business processes, but also the overall competitiveness of an online bank. We were responsible for the development of the company's website, and we managed to create a unique product that became one of the best solutions on the Russian FinTech market.

The home pages of online banks often focus on settlement and cash services. We shifted the emphasis from the cash management to product showcase. In doing this we managed to cover more services, which now can be reached in just two clicks. Consequently, the Bank’s online sales have increased. DeloBank presented an impressive product line that meets the needs of most entrepreneurs: from a freelancer to a full-fledged company with employees. As a result, the DeloBank website received an award, and the success of each of the three solutions strengthened the company's position in the financial market.

02

Problems

  • Low conversion rate
  • Inconvenient navigation: a lot of poorly structured information
  • Old layout and outdated website design
  • Outdated functionality: incompatible with the speed requirements of the desktop and the mobile versions of the website
  • The old website did not reflect an image of a high-tech online bank creating advanced products in the market

Tasks

  • To increase conversion by re-designing the UX
  • To optimize the user journey to relevant products
  • To create an attractive modern design that draws attention to the Bank and its products
  • To increase the interaction speed between the user and the website during the user journey to relevant products
  • To boost the young entrepreneurs’ confidence in the innovative online bank
Anton Eliseev
Project Manager of the Remote Channels Department of PJSC SKB-Bank and DeloBank
In the course of work an effective communication has been established with the D'Terra team. We were involved in the process: every step has been discussed and coordinated. We worked according to the Agile development methodology and consistently made changes to our project. This approach has allowed D’Terra to take all our requests into account. Live communication and pleasant cooperation helped us to complete all tasks.
Vladimir Arkhipov
Head of SMB Sales, DeloBank
Our bank is developing rapidly. As we grow bigger, there is a greater need for an update of the visual and functional components on our website. This is an important step in promoting a business. We wanted to update the design making it easier for navigation, and to increase the loading speed. In order to create a website that meets all the market requirements, we turned to a credible digital integrator.
03

What we did:

Optimized the user journey
  • Redesigned and elaborated the UX
  • Carried out an integration with the internal banking systems; integration with CMS 1C Bitrix
Increased the speed of interaction between the user and the website
  • Optimized the work of the application server
  • Completely reworked image processing on the server and added new image formats
  • Completely redesigned and optimized loading of fonts and JS component
Developed a new website design
05

Conducted a comprehensive analysis of the user journey and redesigned the UX

It became very easy to find any required service and to access the bank's products online. While surfing the website, the user can see the product page in one click.
06

Created a modern design

We drew attention to the Bank's products and services
Now there is a convenient product display on the main page
It helps to prioritize the most important products and services. In case of any changes in the product line, it is possible to quickly change the number and the content of cards.

We designed the internal pages of the marketplace

We developed the most effective look with a selection of suitable products and services for each business group

Visualized the advantages

For each advantage there was developed a memorable visualization, which turns into a clear icon in the mobile version
3 месяца бесплатной бухгалтерии и отправки отчетности в госорганы
Платежи и переводы
за 1 минуту
На счёт можно
получать деньги
после резервирования

We created a convenient mobile version of the website

Card-based design makes the website content easy to read. Such blocks can be easily adapted to a mobile phone

Goals achieved following the launch

01
We increased the conversion rate for search queries and application submissions in
1.5 times

After the launch of a new website, the dynamics of organic traffic for unique users has significantly increased

02
Digital sales channels and customer service in the online segment were optimized

We improved customer experience and shortened the user journey

03
Our work achieved high recognition among the users and in the market

We developed a modern and attractive design

We created a clear and straightforward UX and boosted the users’ confidence in the online bank and its products.

Alexey Averin
Director for Development of Digital Channels, PJSC "SKB-Bank" and DeloBank
We are very pleased with the implementation of the project. This is a successful transformation of our website. It became easier and faster for our clients to work with the Bank's products. The important indicators of the project’s success are high industrial evaluation and the award received in the Runet-2020 rating. We are grateful to the D'Terra team for the work done.
Created with love